About & INSPIRATION
The task was redesigning the current Paul Taylor’s Dance Company logo.
Paul Taylor is an American modern dance company, based in New York City, which was founded by the famous dancer with the same name.
The new logo is inspired by Paul Taylor’s dance style, as well as the studios location in New York City. It illustrates the dynamism and rhythm of the two, as well as their geometry. Another inspiration comes from Art Deco patterns.
Given the character of the company the palette will be mainly black and white. Sometimes neutral tones will be used together with the photographic elements, in order to match them.