Cricut Mug Press

Spark Studios | 2021 | Set Design, Concept Development, Motion Design, VFX

For the launch of the Cricut Mug Press, we were tasked with creating a buzz that would capture the attention of the crafting community. Leveraging the brand's strong social media presence, we developed a dynamic campaign that combined creativity, community engagement, and eye-catching content.

Introducing Lil' Muggy

Introducing Lil’ Muggy, a lovable talking mug who became the face of our Cricut Mug Press campaign. Appearing in product announcements, tutorials, and crafting content, Lil’ Muggy quickly captured the hearts of crafters everywhere — so much so that he even has his own Facebook fan page!

Process

I was actively involved in the shoot, where I helped create and position trackers for motion tracking used in post-production. I collaborated with another editor to edit the videos, creating a seamless final product. For the character's face, I first created a reference animation using Adobe Character Animator, then finalized the animation in Adobe After Effects, where I also handled tracking and color correction to ensure it matched the video perfectly.