top of page
Shoppable Armpits
Degree, Wunderman + Thomspon Studios | 2023 | Motion Design
Degree became the first major U.S. deodorant brand to launch a social e-commerce store in an innovative, attention-grabbing way. By creatively positioning Instagram as the "official place for armpits" to feature Degree Deodorant, the campaign spiked engagement and drove significant traffic to this unique e-commerce experience.
+87%
Higher store visits than owned historical campaign
122,767
Total Clicks
+143%
Engagement Rate
Thank you!
bottom of page