GetWhy
GetWhy | 2024 | Motion & Visual Design
GetWhy is a Copenhagen-based consumer research technology company focused on democratizing insights for global B2C brands like Nike, Heineken, Unilever, and Coca-Cola.
With its generative AI model, Bloom, developed by experts and trained on over 250,000 qualitative sessions and data from 150+ million consumers, GetWhy accelerates traditionally slow research processes.
MY ROLE
During my time at GetWhy, as part of the Marketing Team I worked on: Visual Identity Creation, Web Lottie Animations, Event Booth Design, Social Production, Planning & Design, Video Production & Editing, Illustration, Email Design, Presentation Decks and Marketing Campaign Creation.
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MAKING OF BLOOM
In creating "Bloom," I used Midjourney.com to design a digital persona. I started with prompts to generate an image of an AI human insights analyst, inspired by AI influencer Miquela Sousa. I made adjustments by varying the age, profession, and visual style, blending hyperrealism with an AI-generated feel. I further modified the design by zooming out, changing the outfit to business casual and a light purple sweater, and refining the details with a combination of zoom and region variations. After several iterations, I achieved the final outcome and polished it further using Photoshop for a cohesive digital representation.
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RESULTS
Secured $34.5 million (USD) in Series A funding from California-based VC firm, PeakSpan.
Established market leadership with the most influential consumer brands by attending 9 global events in 2024.
Integrated the voice of the customer directly into decision-making processes.
