LoveFL
LoveFL celebrates Florida’s community and the many reasons to love the sunshine state. Spark has helped VISIT FLORIDA evolve its original advocacy platform Share A Little Sunshine by repositioning and rebranding it.
LAUNCH VIDEO
I worked on animating the logo, different brand assets, as well as the launching brand video (play video on the left).
This video shows that the LoveFL community isn’t about sharing content, but more about feeling pride. The voices of the community didn’t just help to shape the brand, but they became part of it from the beginning.
Process
I started by playing around with different animation options, and once we decided on a logo animation, I came up with a system for the different partner logos, and other instances where the LoveFL logo might be used in videos.
The other animated elements of the LoveFL brand were created in a similar manner to the logo.
