Paul Taylor

I was assigned the task of redesigning the logo for the Paul Taylor's Dance Company. This is a well-known American modern dance company founded by the famous dancer Paul Taylor.

The new logo draws inspiration from Paul Taylor's dance style and the company's location in New York City. It aims to represent the energy, movement, and geometric shapes of both. We also looked to Art Deco patterns for additional inspiration.

Color

Given the character of the company the palette will be mainly black and white. Neutral tones can be with photography.

The Logo

Logo Variations

Thank you!

Thank you!

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