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Paul Taylor Dance Company
Ringling College of Art + Design | 2019 | Logo Design, Concept, Editing
I tried to redesign the logo for Paul Taylor's Dance Company, a renowned American modern dance company founded by the legendary dancer Paul Taylor.
INSPIRATION
The new logo is inspired by Paul Taylor's distinctive dance style and the vibrant energy of New York City, capturing the dynamic movement and geometric shapes found in both. Art Deco patterns also served as a key source of inspiration.
COLOR
Reflecting the company's character, the palette will primarily feature black and white, complemented by neutral tones in the accompanying photography.
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THE LOGO
The logo was constructed on a grid, inspired by geometry, movement, and architecture.
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