Visit Newport Beach

As a luxury destination in California, Newport Beach didn’t seem to have an issue attracting travelers. However, looking at their highly affluent visitor base, and the luxury amenities the destination is most popular for, next to their older brand identity, there was a glaring disparity. The brand was outdated, one-dimensional, and didn’t communicate luxury at all. It was immediately clear that Newport Beach could capture a much larger share of the luxury— especially international luxury— travel market if the brand they showed the world reflected everything their unique destination offered.